ansactio▓ns and 30 percen

said Ma Shicong,

t revenue growth."Our▓ business in China has emerged as a growth driver that is rapidly m

a▓ new media

oving us beyond our long-standing dependence on our U.S. business f▓or needle-moving grow

analyst at cons

th," he said."Rapid GDP▓ growth is fueling a massive increase in China's middle class, ex

ultancy Analysys."Sh

pected to reach 600 million consumers by 2021, up 100 percent from three year▓s ago and a

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lmost twice the size of t▓he total U.S. population," Johnson noted.S▓tarbucks has an ambit

proving to

ious strategy in the promising Chinese market as it works hard to penetrate the world's

be the US

next global trend

second largest economy by adding more locations,▓ with its premium Roastery and Reserve brand▓s.In December, Starbucks opened a Roastery locatio

n in Shanghai, an economic and financial hu▓b in east China, its second after the one in Seattle in Was

  • in terms of mob

hington state on the U.S. west Pacifi▓c.On its very first day of operation, the Shanghai Roastery became the highest gros▓sing Starbucks store in the world, averaging more than double the nu

  • ile entertainmen

mber of transactions of its highly successful Seattle Roastery.The Starbucks CEO e▓xpects to serve more than 1 million customers every year a▓t the Shanghai Roastery."Starbucks has cracked t

  • t. AI-powered reco

he code on China and no Western consumer brand is better pos▓itioned than Starbucks in China," Johnson said.Starbucks has become a major player in China by opening roughly one ▓store each day,

  • mmendation ▓mec

and the coffee chain will probably have more locations across China than it does back▓ in the United States.Please scan the QR Code to follow us on InstagramPlease scan the QR Code to▓ foll

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  • mation and comics has emerged in China.Mobile games based on other forms of IP products contributed 74.▓56 billion yuan ($11.8 billion) to economic out

    put of China in 2017. They also accounted for more than 60 percent of the total mobile game revenu

  • es, according to a recent report.The report, released by leading Chinese gaming industry database Gamma Data Corp, highlighted the emerging trend of spinof?/p>

    坒 from hot IP rights related to games. IP rights-protected products like digital games will play an increasin

  • ▓gly significant role in supporting g▓aming revenues."From the perspective o▓f users, driven by the love for great copyrighte▓d cultural products, they wi

    ll be willing to experien▓ce related derivative works, among which games will be suitable carriers,"

  • said Wang Xu, chief analyst a▓t Gamma Data Corp. "As China's demographic di▓vidend is disappearing, game developers need to seek new way▓s of expansi

    on. And the IP rights-protected products will help reduce the cost for ▓developers to attract users."Ac

s eyes b TABLE

usiness expansion in fast-grow

cording to the repo▓rt, the pan-entertainment industry has become a key driver o▓f economic growth in China. In 2017, it generated more th

ing Chinese

an 480 billion yuan in economic outp

  • marketU.S.
  • Starbucks eyes
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ut, up by over 1

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5 percent year-on-year.The report no

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  • market03-26-2018 18:56

ted that gaming

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accounted for around 40 percent of t

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ina TEAM

▓will fundamentally c

ertainment industry sales and reached▓ 200 billion yuan in revenues last year. The gaming segment will gradually play a key role in the ove

hange the compan

▓rall pan-entertainment market, it said.Curre

ntly, China has 583 million gaming players, mostly those born in the 1990s and 2000s, a group dubbed as millennial

y as the count

s. As of 2016, nearly 10 percent of mobile g

aming players are teenagers born in the 2000s.As the digital-savvy young generation attains growing purchasing power

ry has grown int

, their own culture, such as the anime, comi

cs, gaming and online literature, is gaining momentum.Chen Rui, chairman of Chinese popular video sharing platform ?/p>

o Starbuc▓ks' s

圔ilibili, said there is a clear difference b?/p>

坋tween the younger generation and their parents in terms of the demand fo▓r culture and content."Increased material

econ BLOG

d-largest and fastest-growin

wealth, high-q▓uality education environment and access to internet ▓services are shaping today's young ge▓neration's diversified and personalized

August 2014

g market, St

cultura▓l ne

arbucks▓ CEO Kevin Johnso

eds," Chen said.According to Gamma D▓ata, China had 220 million ACG fans by the end of 2016 and their passion was expected to create an ACG mobile gaming market worth 15.98 billion yuan b▓y 2017-end, up 45 percent year-on-year.Dong Minna▓, an analyst at Beijing-based interne

t consultancy

n said Sunday.In the first

Analysys, said currently the ACG segment's d▓evelopment is in its infancy, and the▓ market will kick into a higher gear a▓fter a few years."Those young groups have a high degree of loyalty to things they really lov▓e, like the ACG culture. Once they select spe▓cific ACG conten

t and a servic

-quarter (Q1

e platform, th

September 2014

) 201▓8 Ear

ey wil▓l be w

nings Conference Call of t

illing to pay for what they like, such as playing re▓lated video games."Please scan the QR Code t▓o follow us on InstagramPlease scan the QR Code ▓to follow us on WechatIntellectual property rights fortify entertainment market in ChinaIntellectual property rights fortify enter

tainment marke

  • t in ChinaIntellectual property rights fortify entertainment mar▓ket in China03-26-2018 11:11 BJTA whole new bus▓iness of intellectual property

    Follow us on Twitter : n said that Ch

  • or IP rights related to digital games, online literature, films, TV dramas, animation and comics has em▓erged in China.Mobile games based on other

    Follow us on Dribble : ina has become

  • forms of IP products contributed 74.56 billion yuan ($11.8 billion) to economic output of China in 2017. They also accounted for more than 60 percen

    Follow us on Google : hi▓s company

  • t of the total mobile game revenues, according to a recent repo▓rt.The report, released by leading Chinese gaming industry database Gamma Data Corp

    Follow us on Facebook : 's fastest gro

wing mar TOUCH

ket in Q1, with 6 percent grow

, highlighte▓d the emerging trend of spinoff from hot IP right▓s related to games. IP rights-protected products like digital games will pl

ay an increasingly significant role in supporting

gaming revenues."From the perspective of users, driven by th

e love for gre

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